Saturday, June 17, 2017

Authentic Korean black bean noodle, Jjajangmyeon 진정한 한국 자장면 @ 홍콩반점0410


I have tried Korean black bean noodle (자장면/짜장면 Jjajangmyeon) a few years back in Malaysia. It was my first try and I liked it so much. However, I was curious as how authentic Jjajangmyeon will taste like. I believe most people would agree with me that Korean dramas and variety shows are the one who exposed Jjajangmyeon to the world. The way actor/actress and entertainers eat Jjajangmyeon on the show makes everybody go wildly curious on the actual taste of it.


Han Ye-sul eating Jjajangmyeon in the drama Couple or Trouble is probably the first time I know the existence of the food. The way she ate was scary and funny at the same time. In the drama, Jjajangmyeon became her favourite food after Oh Ji-ho bought it for her.

So, some interesting fact here. When I was studying in Korea, I came across the word 자장면 during my mid term exam. I was confused why did the examiner wrote 자장면 when almost everybody out there, including restaurants, were using 짜장면. So when exam ended, I asked my teacher. She said 자장면 was the correct spelling but people get used to saying 짜장면 because it is more comfortable to pronounce. Then, it was so widely used that the dictionary then added 짜장면 as an official spelling too. So in fact, for now, both 자장면 and 짜장면 can be used in Korea!

Now back to my story, I've tried eating the Jjajangmyeon in Busan before, not in Seoul. I had some good ones, and some bad ones too. It was inconsistent so I was reluctant to give any Jjajangmyeon restaurant a try, unless it is really nice.

So during my last visit in Korea, literally on my last day of the trip, I gave this restaurant a try. Some of you guys must have noticed that it is a chained restaurant in Korea, you can see it almost everywhere. The name is 홍콩반점0410. I visited the one at Myeong-dong after a day of over-shopping.


It was located at the 1st floor and fortunately it wasn't crowded. I was so hungry and I needed food fast. It was a fairly big restaurant, considered it located at 1st floor. The ahjumma gave me the menu and ask me to order it at the counter in front. 

The pillar by the wall became a space for their gigantic menu

The food are all reasonably priced I would say. They have some special menu for the Summer too. The cold Jjampong looked nice but I was so craving for some good Jjajangmyeon. The next time I come, I would probably order something else and slowly try all of the food they have.


They have Tang Su Yuk, which is the sweet and sour pork. I didn't get the chance to try it but I am desperate to try it the next time I go!


They have a variety of different Korean-Chinese food and also snacks. Jjajangmyeon is a must to try, of course! Besides that, they also have snacks like fried dumplings and fried bun with dipping sauce. It looked so tempting I had to try all! Thank god the snacks can be order at half of the normal portion size, making more space for my stomach.


The portion of the food was huge, I couldn't finish it. The food was heavenly good. No doubt why it has so many chain restaurants in Korea. I literally need this everywhere I go. Among all the food that I've ordered, none of it is anywhere below 90 marks. I could rate 5 stars for all of it. The service was good too.



This is the Jjajangbap. It has rice and omelette with the Jjajang sauce (black bean sauce). The omelette was surprisingly the star of this dish. The Jjajangbap comes in a set with the soup. I am not sure what soup is that but it tasted like the soup for Jjambong (Korean spicy seafood noodle).


Jjajangmyeon is here! Look how appetising the noodle looked. It taste as good as how it looks. The noodles were chewy, the sauce were thick and savoury. It has lots of onions and minced pork meat in it. Don't underestimate the portion of it. It was really huge!


The fried bun that comes with a sweet dipping sauce. Not sure exactly, but the dipping sauce tasted exactly like condensed milk. It might look weird but it taste really good. It was beyond my wildest expectation! The buns were also fried to perfect golden brown.

The fried dumplings were quite huge, compared to the other fried dumplings that I usually have in normal Korean restaurants.

The total bill of all the food I've order was around 15,000won. It was definitely worth it. Anybody who would like to try Jjajangmyeon and doesn't want to be disappointed, I truly recommend this restaurant!



So here is how to get to 홍콩반점0410 at Myeongdong!

Address: 서울특별시 중구 충무로1가 22-1

Phone: 02-3789-0413

Operating hours: 11am - 9pm (everyday)




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